If you try to log onto the Bogdog.com website, you will notice that there is no site to be observed on the screen. The Bodog website has had to migrate over to the new www.newbodog.com domain as the company is currently not able to use its standard www.bodog.com domain name. It is thought that the bodog.com domain has been stolen from underneath the company.

There are currently two explanations in the air as to why Bodog has lost their domain. The first explanation is that the company had forgot to renew the bogog.com domain, and so another person had registered it perfectly legally before the company realised that they had forgotten to renew it themselves. The second is that the domain was somehow hacked using sophisticated hacking technology, which the company had no protection against at the time.

There is a lot of value in claiming the Bodog.com domain as your own, as the person(s) that take the domain could potentially earn themselves a lot of money. The Bodog domain is not necessarily a sought after name in the online world like business.com or poker.com, but bodog.com will mean the world to the Bodog company. Therefore the new owners of the domain name can put a high price on the name to sell it back to Bodog, and this price could well be in the millions.

It is possible that Bodog could take the issue to court in order to try and retrieve their domain name, however this could take weeks or months before the dispute is settled in Bodog’s favour. When the sex.com domain was stolen, it was years before the domain was handed back to its rightful owner, and so obviously Bodog will not want to take this route if it takes such a long period of time. It is very much in Bodog’s best interest to get the domain back as soon as possible, so it is quite likely that they will pay a high price to the new owner(s) of the bodog.com domain so that it can be reclaimed as quickly as possible.

For the time being, you can still play on the Bodog software and visit the site at their new www.newbodog.com domain. However, the fact that their standard address has disappeared means that a lot of new players are having trouble finding their way to the new domain, which is already costing the company a lot of money. It is expected that the whole issue will be sorted within a month, as Bodog are in no mind to be waiting around for a solution.